This is the part nobody sees and everything depends on — the APIs, the database, the cloud, the jobs running quietly at 3 a.m. It’s the foundation your app, your dashboard, and your customers all stand on. We build it to stay up, stay secure, and stay affordable, so the layer underneath your product is never the thing that breaks it. Here’s what that covers, how we build it, and what it costs.
What we build
“Backend” and “infrastructure” get used loosely, so here’s the plain split: the backend is the code that runs your logic and serves your data; the infrastructure is the cloud and plumbing that code runs on. We build both, and they’re designed to fit together.
APIs & integrations Flagship
The interface every other part of your system talks to — your app, your dashboards, your partners, and the third-party services you depend on. We build APIs that are clean to consume and stitch your tools together so data moves automatically instead of by copy-paste. We built a financial reconciliation platform whose Go API pulls from YouTube, QuickBooks, Stripe, PayPal, and Plaid and reconciles them automatically — see the portfolio.
Databases & data architecture Flagship
Where your data lives and how it’s shaped. Get this right and everything built on top is fast and trustworthy; get it wrong and you fight it forever. We design schemas that hold up as you grow, add caching where it earns its keep, and keep the source of truth honest. The reconciliation platform runs on Postgres with Redis in front of it — that’s the typical shape.
Cloud infrastructure & deployments
The servers, networking, and pipeline that get your code from a commit to running in production — reliably and repeatably. We set it up as code so it’s reproducible, and so a deploy is a routine event, not a held breath.
Data pipelines & background jobs
The work that happens off to the side — syncing data between systems, processing uploads, sending the nightly report, retrying the thing that failed. The unglamorous tasks that keep a product feeling instant by doing the slow parts where nobody’s waiting.
Observability & alerting
Logging, monitoring, and alerts so you find out something’s wrong from a notification, not from an angry customer. When it does break — everything does eventually — you can see what happened instead of guessing.
Most of this sits under something. The business software we build — dashboards, internal tools, automation — runs on exactly this kind of backend, and AI and data workloads need somewhere reliable to run too (local vs. cloud covers where).
How we build it
Infrastructure is where trend-chasing gets expensive and hard to undo. We optimize for the boring virtues: it stays up, it stays secure, and it doesn’t quietly cost you a fortune.
Right-sized, not trend-chasing
We don’t reach for Kubernetes and a dozen microservices because they’re fashionable. We match the architecture to your actual load and team — usually simpler than vendors push — so you’re not paying to operate complexity you don’t need.
Built for reliability
Backups that are actually tested, sensible redundancy, and graceful failure — so one bad deploy or one dead server doesn’t take you down. We assume things will break and build so they break softly.
Secure by default
Encryption, least-privilege access, and no secrets sitting in the code — baked in from the start, not bolted on after an audit. For auth, compliance, and the deeper work, see security.
Cost under control
The cloud bill is a design decision, not a surprise. We size resources to real usage, kill the idle ones, and tell you the trade-offs — so you spend on what you use, not on a default someone forgot to turn off.
Yours to keep
The cloud accounts, the code, the infrastructure config — all in your name. We can keep running it or hand it cleanly to your team, fully documented. No lock-in, no hostage situations.
What it costs
Honest ranges, not “it depends.” The number tracks scope — how many systems connect, how much data moves, and whether we’re building fresh or untangling something that already exists.
| Engagement | Typical cost | Best for |
|---|---|---|
| New API / backend build | One-time, scaled to scope | A fresh backend, API, or set of integrations your product needs |
| Infrastructure setup & migration | One-time, sized to the system | Standing up cloud properly, or moving off a setup that’s fragile or overpriced |
| Reliability & support retainer | Monthly retainer | Monitoring, upkeep, and being on call when something needs a hand |
Cloud bills themselves are a separate, ongoing cost paid to your provider — and a big part of our job is keeping that number sane. We’ll always point you at the simplest setup that actually meets your reliability needs, even when a bigger one would mean a bigger invoice for us.
How we’d start
We’re a New York shop that builds and runs production backends for a living. We don’t open with an architecture diagram — we start with what the system has to do and, just as important, what it can’t afford to lose: the data you can’t re-create, the uptime you can’t drop, the bill you can’t blow past. Tell us what you’re building or what’s currently shaky, and we’ll come back with a straight answer on approach, cost, and what it takes.
Frequently asked questions
What’s the difference between backend and infrastructure?
The backend is the code that runs your business logic and serves your data — the APIs and the engine behind your app. Infrastructure is the cloud, servers, and networking that code runs on. The backend is the “what it does”; the infrastructure is the “where it runs.” We build both, and they’re designed to fit together.
Which cloud should I use — AWS, Google Cloud, or Azure?
Usually it matters less than vendors imply. For most projects any of the major clouds is fine, and the right pick comes down to what you already use, what your team knows, and pricing for your specific workload. We’ll recommend one and tell you why — and we won’t push the most expensive option just because it’s the default.
Can you fix or scale a backend someone else built?
Often, yes. We’ll review what’s there, find why it’s slow, breaking, or overpriced, and tell you honestly whether it’s worth fixing in place or rebuilding the parts that hurt. That assessment is its own small engagement — no commitment to a full rebuild before you know what’s wrong.
How do you keep cloud costs down?
We treat the bill as something to design for, not a fixed fact. That means sizing resources to real usage instead of worst-case guesses, shutting down idle ones, caching to cut expensive work, and choosing simpler architectures that cost less to run. We also make the spending visible so it can’t drift quietly upward.
Who owns the infrastructure and the accounts?
You do — all of it. The cloud accounts, the code, the database, and the configuration are in your name from day one. We build under your ownership so you’re never locked to us, and we can hand the whole thing to your own team, documented, whenever you want.